Frank Luntz Lections on Beliefs, Attitudes, and Values Essay

Frank Luntz Lections on Beliefs, Attitudes, and Values - Essay Example Similarly, there are certain aspects in the manner he makes his presentation which needs to be corrected so as to make it even better. Luntz is very keen on involving his audience in his presentation. He does not simply stand on the podium and give a speech. Rather, he occasionally asks questions which are very important in keeping the audience much engaged and alert. He interludes his talk with a number of very interesting questions which effectively connect with the audience. This is certainly an important part of making a successful speech and ensuring that the audience is motivated to listen further. In the same way, Luntz does not just stand in one place at the podium during his talk. He greatly moves around the podium and as he walks across and talks. This makes people very engaged and not bored. The focus in this regard is to ensure that the audience is not fixated and subsequently bored. In this regard, Luntz is very effective in the context of audience adaptation. In making his points, Luntz uses plenty of relevant examples which the audience can easily associate with. He does make his presentation full of theory and abstract reasoning. Rather, he talks about the daily things which his audience relates with. In a way, Luntz has a great sense of humour which helps in keeping the audience alert and greatly involved. This humour is not actually far-fetched but is drawn from the very situations which the audience experience daily. Luntz makes a comparison between the performance of Obama and McCain in the 2008 election campaigns. He attributes Obama’s success to the ability to easily connect and relate to the audience while making his speeches. On the other hand, McCain is presented as somebody who highly depends on the teleprompter and does not thereby clearly connect with his audience. Luntz maintains a proper eye contact with the audience and also greatly applies gestures in driving his points.